KRAFT FOODS MANAGES PRICING INFORMATION MORE EFFICIENTLY WITH ITS CLIENTS WITH TRACE ONE CATALOGIC

Company

Kraft Foods in France is leader in the market for roasted coffee and block chocolate, with brands like Carte Noire, Jacques Vabre, Grand’Mère, Maxwell House, Velours Noir, Milka, Côte d’Or, Daim, Toblerone and Suchard and the TASSIMO hot beverage system.

With a staff of about 1050, Kraft Foods in France (excluding biscuit) achieved revenues of 1.2 billion euros in 2008.

The Kraft Foods companies in France are part of the group Kraft Foods Inc., one of the world’s leading food and drink firms.

Challenge

Manage the automatic transmission of pricing information to retailers more efficiently

Solution

Trace One Catalogic PIM GDS

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