SARA LEE EXPECTS CONSIDERABLE PRODUCTIVITY GAINS THROUGH TRACE ONE CATALOGIC

Company

Based in Chicago, Sara Lee Corporation makes consumer packaged goods and markets them through brands recognized worldwide.

Sara Lee is present in 180 countries and develops its blue ribbon brands through the professionalism of more than 109,000 employees, who work every day towards the same common objective: To simply delight you … every day.

Challenge

Increase productivity when responding to retailers in managing price and product data.

Solution

Trace One Catalogic PIM GDS

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RESULTS

  • Structured information
  • Ease of use for the sales assistants
  • Possibility of point-to-point exchanges with retailers via Excel files, with the added possibility of subscribing to the GDSN