Trace One Brings Unmatched Expertise in Faster, Safer Private-Label Product Lifecycle Management to U.S. Retailers and Manufacturers

Boston – September 18, 2012 – Trace One, the global leader in e-collaborative solutions for private-label product lifecycle management (PLM), today announced the launch of its North American headquarters in Boston. Jerome Malavoy, founder and CEO, and Marc Bonnamour, COO, have relocated the headquarters from Paris to Boston to further expand Trace One’s footprint in the U.S. and to lead the North American strategy. Trace One brings decades of expertise in helping the largest retailers and manufacturers worldwide to ensure the fast delivery of high quality and safe private-label products.

This move builds on Trace One’s acquisition of Agentrics PLM in January 2012. The acquisition resulted in a strong sales and delivery team in North America, and enlarged Trace One’s already significant portfolio of clients. Major American retailers such as Walgreens, Supervalu, and Safeway joined 30 of the world’s leading private-label brands around the globe, including Carrefour, Auchan, Casino, Marks & Spencer, and El Corte Ingles, in their adoption of Trace One solutions.  Today, Trace One is partnered with seven of the largest American retailers and a number of significant coast-to-coast companies.

Store brands in North America represent an important and fast-growing revenue stream for merchants. Speed and control are imperative for such a fast pace market where new safety and security regulations are constantly being implemented. It is therefore crucial for manufacturers and retailers in the private label industry to be able to collaborate efficiently. E-collaborative solutions, such as the one offered by Trace One, are rapidly becoming essential to private label PLM. Trace One’s solutions enable retailers and manufacturers to collaborate in real time on a SaaS platform. This system simplifies the quality monitoring of private-label product portfolios, in addition to facilitating traceability and compliance with regulations such as the Food Safety Modernization Act.

“Trace One invented the concept of using collaborative platforms in the private-label industry and has already been successful in bringing the benefits of collaborative product development management to more than 30 retailers and 12, 500 manufacturers in over 110 countries,” said Jerome Malavoy, founder and CEO of Trace One. “We are now excited to bring this expertise and savoir-faire in North America.”

About Trace One

Trace One was created in 2001 and launched the first collaborative online platform in SaaS (Software as a Service) mode for managing the development and quality of private label products.  The Trace One user community spans the globe from Europe to North America to Asia, and the company has offices in Boston, Chicago, Paris, London, Madrid, and Hong Kong. Our mission is to drive food and non-food product innovation, support brand protection, and accelerate time-to-market for retailers, manufacturers and food service companies.  We are committed to enabling collaborative processes between retailers and manufacturers thereby optimizing the sourcing, tendering, launching and development of consumer goods, while controlling product information and ensuring product and food safety. This not only supports the protection of brands, but also maximizes profitability and competitiveness throughout the product lifecycle management process.