Eroski chooses Trace One to boost its private-label products at the lowest cost

 

29 December, 2009

 

Efforts to adjust to requirements in an increasingly skittish market that demands quality at affordable prices recently led Eroski to join Trace One’s e-collaborative platform in order to achieve a series of key goals:

 

  • Fast-track new product launches to enhance client benefits by cooperating more efficiently with suppliers and cutting admin costs, with a view to passing on savings to retail prices.
  • Cutting costs without cutting corners on top product quality.
  • Working within a secure information system (which can trace every ingredient in a product in less than 24 hours) in order to accommodate growing consumer demand for food safety and transparency.

“We chose Trace One because it matched our strategy at Eroski: we are trying to boost our private-label products by placing consumer safety and product quality at the core of our production processes.”
Carolina Najar, Product Marketing Manager, Eroski

Trace One, e-collaborative platform for manufacturers and retailers

The Trace One platform allows retailers and manufacturers to share information easily and swiftly, in real time, and cuts work keying in data and signing technical specifications by up to 50% - which in turn cuts total project timeframes by two months.

Developing Eroski private-label products typically – and even more so now – entails thoroughly reviewing goods in order to adjust them to market trends, and improving their nutritional properties (adding healthy ingredients and removing less healthy ones), and cutting features that cost money if customers consider them immaterial. Decisions are based on feedback from client panels across Spain.

Eroski has spent the past few months focusing especially on weeding out superfluous primary packaging and secondary packaging (restocking and logistics boxes). Identifying them opens the door to a client-side improvements and lower costs (which in turn spell lower retail prices).

Consumers tend to change their purchasing habits during a downturn, gravitating towards private labels. Price, in other words, is their first concern, followed by quality and innovation.

 

About Trace One

Trace One is the European leader in e-collaborative solutions for managing consumer goods products for retailers and manufacturers in all categories.

Created in 2001, Trace One launched the first collaborative online platform in SaaS (Software as a Service) mode for managing the development and quality of private label products.

In 2009, Trace One announced the acquisition of Eqos, a UK enterprise, leader in non-food global sourcing solutions.

Trace One is today the inside partner of retailers and manufacturers to support the development of their private label products and national brands. Trace One’s e-collaborative solutions help to accelerate the development and product innovation, and guarantee quality and food safety.

Trace One’s solutions are adopted by European leading retailers including Auchan, Carrefour Group, Carrefour Spain, Casino, Eroski, Franprix-Leader Price, Lidl, Sainsbury’s, Tesco, as well as 6200 suppliers in food and non-food sectors, 80% of the private label suppliers to the French market.

Major multinational companies in the FMCG sector also work on Trace One solutions for managing their electronic catalogue: Coca-Cola, Danone, Kraft Foods, L’Oréal, Procter & Gamble, Sara Lee, ...

With 140 employees, Trace One Group today has a global presence through its five offices around the world: France, Spain, UK, USA and Hong Kong.

For more information: www.traceone.com