Vitafrais's private label

Trace One is now supporting Vitafrais, a specialist retailer and a recognised player in the organic products market, in preparation for the expected rapid growth in its private label over the coming months. By doing so, Trace One is confirming its commitment to the specialist retail sector and its ability to adapt to meet the needs of mid-sized businesses. The Trace One solution will help Vitafrais to accelerate the development of its private label products. 

Vitafrais: growth based on organic products 

In a highly competitive environment, what sets Vitafrais apart from its rivals is its focus on highly differentiated and tailored organic products, distributed exclusively through more than 1,000 specialist independent organic stores in France. Vitafrais’ strategy is based on developing very high quality private label through its brands Laits Plaisirs (dairy products), Délices D’Ô (seafood), Potins Culinaires (catering) and Secrets d’Energie (dried fruits).

Vitafrais has just signed a service contract with Trace One in order to make time savings, meet organic constraints as effectively as possible and develop new products faster. The company’s product specifications, contracts and quality monitoring are the same as in classic distribution channels, a key point for competitiveness and development. Initially, the Trace One solution will be used to manage the specifications for more than 100 organic private label products, with many more set to follow in the future:
“Our objective in signing up to the Trace One solution is to triple our number of product references over the coming months. We have therefore decided to put in place tools and practices to allow us to develop and manage higher volumes, while effectively controlling our growth,” explains Frédéric Grünblatt, CEO of Vitafrais. 

Trace One: a tailored solution for specialty food retail 

A partner to the retail trade and private label manufacturers for more than ten years, Trace One is now demonstrating its ability to help smaller operators address specific constraints: in the case of Vitafrais, Trace One has tailored its solution to the needs of this specialist distributor and the specific requirements of the organic market.

Vitafrais is using the Trace One Product Specifications module to switch the management of its private label product specifications from paper to an electronic system. Through this solution, Trace One is providing a tailored response to Vitafrais’ need to speed up the development of its private label products.

Accelerated market launches, faster revision of documents in the event of any regulatory changes, electronic signature and archiving of data are among the direct and practical benefits of the Trace One solution for Vitafrais and its 20 suppliers.

ABOUT TRACE ONE

Trace One is the European leader in e-collaborative solutions for managing consumer goods products for retailers and manufacturers in all categories.
Created in 2001, Trace One launched the first collaborative online platform in SaaS (Software as a Service) mode for managing the development and quality of private label products.
In 2009, Trace One announced the acquisition of Eqos, a UK enterprise, leader in non-food global sourcing solutions.

Trace One is today the inside partner of retailers and manufacturers to support the development of their private label products and national brands. Trace One’s e-collaborative solutions help to accelerate the development and product innovation, and guarantee quality and food safety.

Trace One’s solutions are adopted by European leading retailers including Auchan, Carrefour Group, Carrefour Spain, Casino, Eroski, Franprix-Leader Price, Lidl, Sainsbury’s, Tesco, as well as 6200 suppliers in food and non-food sectors, 80% of the private label suppliers to the French market.
Major multinational companies in the FMCG sector also work on Trace One solutions for managing their electronic catalogue: Coca-Cola, Danone, Kraft Foods, L’Oréal, Procter & Gamble, Sara Lee, ….

Trace One Group today has a global presence through its five offices around the world: France, Spain, UK, USA and Hong Kong.

www.traceone.com

ABOUT VITAFRAIS

VITAFRAIS, an organic food wholesaler and a specialist in fresh and ultra-fresh products, distributes exclusively through the specialist network, to independent organic stores and organic retail chains. 

Since its establishment in 2001, VITAFRAIS has focused 100% on the organic sector. This strong strategic choice reflects the commitment of its management team. 

Based in the French town of Reims, VITAFRAIS is managed by Mr Frédéric Grünblatt and Ms Marlène Castan. The company has 37 employees and generates a turnover of 41 million euros.

VITAFRAIS operates according to a just-in-time principle. Designed to keep products as fresh as possible, the system allows the company to offer a very wide range of products representing more than 2,700 references from categories as diverse as: dairy products, cheeses, vegetable specialties, meat, poultry, cold meats, seafood, catering, dried fruits, bread and frozen products.

For the last two years, VITAFRAIS has been developing private label products in order to create increased product differentiation, in particular in relation to the transparency of the origins of its raw materials. 
This strategy provides a competitive edge and differentiation in the eyes of its specialist customers.