Provera chooses Trace One to accelerate innovation and fast-track the development of its private label

 

April 16, 2010

 

PROVERA, a buying group serving both the CORA hypermarket and MATCH supermarket chains, has just chosen the TRACE ONE collaborative platform for easily creating and tracking specifications with its suppliers for its private label products. With 2,500 specifications and private label representing nearly 25% of purchases in 2009, PROVERA has gone for a high-performance tool, the Product Specifications solution from Trace One, to streamline exchanges with manufacturers and save considerable time in getting products to market.

 

 

Private label - driving PROVERA's development strategy

Given the dynamic level of growth in the private label market and tough legislation, PROVERA is looking to accelerate innovation and ramp up the development of its private label products by strengthening its renewed product ranges in 2010, speeding up exchanges with suppliers and reducing the time to market.
 
"Thanks to the Trace One solution, we are going to accelerate innovation and the renewal of our product ranges in 2010, and we hope to reduce product development to six months," explains Marc-Antoine Schuck, Private Label Manager for Cora and Match supermarkets. PROVERA is aiming to increase private label volumes and revenues by 10% in 2010.

 

 

PROVERA chooses TRACE ONE: for greater speed and ever higher safety

The Product Specifications solution is already known and used by 80% of Provera's suppliers: Trace One offers what has become a "gold-standard" platform for managing the quality and development of private label products since its creation in 2001. The solution features a wealth of benefits for both manufacturers and distributors, such as speeding up the time to market and ensuring fast response capability in case of a crisis.
 
"If a crisis strikes, Trace One lets us manage alerts both quickly and accurately, by ensuring seamless data integrity. What that ultimately means for us is substantial productivity gains and, for the consumer, quality products and guaranteed food safety," explains Laurence Manuel, Quality Department Manager at Provera.
 
Trace One has provided PROVERA with the latest version of its Product Specifications solution (V4): this optimized version features an improved interface and new functionality to save even more time when keying in data, validating data and signing specifications, thereby accelerating time to market.

 
"By sharing this system among retailers, we can deliver major savings to the entire network of manufacturers," advises Jérôme Malavoy, CEO of the Trace One Group.

 

About Trace One

Trace One is the European leader in e-collaborative solutions for managing consumer goods products for retailers and manufacturers in all categories.

Created in 2001, Trace One launched the first collaborative online platform in SaaS (Software as a Service) mode for managing the development and quality of private label products.

In 2009, Trace One announced the acquisition of Eqos, a UK enterprise, leader in non-food global sourcing solutions.

Trace One is today the inside partner of retailers and manufacturers to support the development of their private label products and national brands. Trace One’s e-collaborative solutions help to accelerate the development and product innovation, and guarantee quality and food safety.

Trace One’s solutions are adopted by European leading retailers including Auchan, Carrefour Group, Carrefour Spain, Casino, Eroski, Franprix-Leader Price, Sainsbury’s, Tesco, as well as 6200 suppliers in food and non-food sectors, 80% of the private label suppliers to the French market.

Major multinational companies in the FMCG sector also work on Trace One solutions for managing their electronic catalogue: Coca-Cola, Danone, Kraft Foods, L’Oréal, Procter & Gamble, Sara Lee, ...

Trace One Group today has a global presence through its five offices around the world: France, Spain, UK, USA and Hong Kong.

For more information: www.traceone.com