Trace One confirms plans to invest in Spain by opening a subsidiary to serve the key players in the private-label market: manufacturers, retailers and consumers

 

- Trace One Ibérica intends to become the benchmark collaborative platform for Spanish manufacturers and retailers, to provide better services for end consumers

15 June, 2010 (Madrid). The leading European e-collaborative solution provider Trace One has confirmed plans to open up to the Spanish market by opening its subsidiary Trace One Ibérica.

After signing agreements with Carrefour España and Eroski, who are already working with their suppliers through this platform, Trace One has confirmed plans to become the leading supplier of collaborative solutions for manufacturers and retailers working together to optimize private-label product development.

To achieve that objective, Trace One provides a comprehensive platform enabling collaboration between private-label product manufacturers and retailers, and guaranteeing product food safety and quality.

Using Trace One manufacturers and retailers reap substantial benefits:
- It increases private-label product development management productivity by about 50% and cuts time-to-market by one or two months
- It facilitates exchanges between manufacturers and retailers

It also benefits consumers:
- Greater food safety thanks to shorter retailer response time in food crises through closer control over higher-quality information
- More innovation
- More detailed information and packaging
- Greater customer satisfaction (faster answers to their questions and complaints)
 
Four factors prompted Trace One to launch Trace One Ibérica:


- Provide a solution for the 400 Spanish manufacturers who already use Trace One to liaise with French retailers and want to use the same platform with Spanish retailers
- Support French retailers such as Carrefour and Auchan with their operations in Spain, where they have a prominent presence
- Penetrate the Spanish market, which is one of Europe’s most dynamic, with a 35.3% market share
- Use its foothold in the Spanish market as a springboard to other Southern European markets and on to Latin American markets


“By investing in Spain, Trace One is confirming its determination to bring in added value for all the key players in the Spanish private-label market – and in particular for industrial customers that already use the Trace One solution for France,” says Mickaël Devena.

 

About Trace One

Trace One is the European leader in e-collaborative solutions for managing consumer goods products for retailers and manufacturers in all categories.

Created in 2001, Trace One launched the first collaborative online platform in SaaS (Software as a Service) mode for managing the development and quality of private label products.

In 2009, Trace One announced the acquisition of Eqos, a UK enterprise, leader in non-food global sourcing solutions.

Trace One is today the inside partner of retailers and manufacturers to support the development of their private label products and national brands. Trace One’s e-collaborative solutions help to accelerate the development and product innovation, and guarantee quality and food safety.

Trace One’s solutions are adopted by European leading retailers including Auchan, Carrefour Group, Carrefour Spain, Casino, Eroski, Franprix-Leader Price, Sainsbury’s, Tesco, as well as 6200 suppliers in food and non-food sectors, 80% of the private label suppliers to the French market.

Major multinational companies in the FMCG sector also work on Trace One solutions for managing their electronic catalogue: Coca-Cola, Danone, Kraft Foods, L’Oréal, Procter & Gamble, Sara Lee, ...

Trace One Group today has a global presence through its five offices around the world: France, Spain, UK, USA and Hong Kong.

For more information: www.traceone.com