E-collaborative product lifecycle management for private label
Modern retailers are increasingly turning to their own brands as a strategic lever: in shelf space, in numbers of SKUs, in innovative development efforts.
But that development effort requires new structures and new ways of thinking. Retailers and the manufacturers who supply them must manage:
Time-to-Market: get the right new products onto the shelves faster
Quality and safety: get control over the quality of their products and thus, the reputation of their brands
Productivity: achieve more with no increase in in-house resources through enhanced productivity
Markets: respond to fast-changing markets, where competition keeps increasing, governments keep imposing stricter legislation, consumers keep looking for novelty, and fashion changes at electronic speeds.