Insights

Expert Interview: Collaboration  - The Only Way Forward in Grocery Private Label 28th September 2017

Expert Interview: Collaboration - The Only Way Forward in Grocery Private Label

Trace One private label expert white paper series: David Young walk us through the transformation of retail and private label management trends.

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Private Label: Different Market, Different Needs 23rd May 2017

Private Label: Different Market, Different Needs

This is the final report of 4, summarizing the results of our Private Label Consumer Research. We explore key global trends and country-specific results for the US, Canada, Germany, UK, Spain, France, Denmark and Italy. By examining each of the 8 countries surveyed, we explore the unique qualities for each giving a highly useful Globally ranked overview.

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Expert Interview: The Seismic Change in Private Label Product Quality 19th May 2017

Expert Interview: The Seismic Change in Private Label Product Quality

In the third of our Private Label Expert whitepaper series Padraigh Cronin shares insights on the evolution of Private Label and the seismic change in Private Label Product Quality.

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Emerging Trends in Private Label – 2017 and beyond 26th April 2017

Emerging Trends in Private Label – 2017 and beyond

This special report explores how retailers and suppliers are adapting their private label strategy to meet shoppers’ values. We reveal how retailers and suppliers are transforming their business strategy to reinforce social business and social consciousness to drive loyalty and sales.

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Expert Interview: Private Label - A Smart Buy and Source of Pride? 7th April 2017

Expert Interview: Private Label - A Smart Buy and Source of Pride?

In the second of our Expert Whitepaper Series: The Changing Face of Private Label, Hermann Sievers discusses the transformation of Private Label in Germany. Has it become a smart buy and a source of pride?

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Consumer confidence in Private Label 21st March 2017

Consumer confidence in Private Label

The last Trace One consumer research explores how shoppers really feel about private label product safety. In this report, we reveal opportunities to improve consumer confidence, loyalty and word of mouth through concrete examples.

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U.S. Private Label Expert Interview: Private Brands – Value Option to Strategic Differentiator 26th January 2017

U.S. Private Label Expert Interview: Private Brands – Value Option to Strategic Differentiator

To discover how Private Label is shaping the current retail landscape Trace One recently interviewed experts from the US and Europe. In this whitepaper series you will discover how Private Brands have evolved and predictions for the future.

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Infographic: Global Consumer Research on Private Label Value 12th January 2017

Infographic: Global Consumer Research on Private Label Value

This infographic summarizes the global findings on how consumers perceive private label products and what they really expect. We added a few practical tips to help private label stakeholders meet consumers’ needs.

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Private Label: what does the consumer want? 16th November 2016

Private Label: what does the consumer want?

Trace One recently conducted a survey on what shoppers want from private label. We surveyed 2 000 private brand consumers from 8 countries to pinpoint what companies excel at and opportunities to improve. This is the first of 3 reports, all of which summarize the survey results and provide practical tips to help you respond to consumers’ needs, increase sales and loyalty, and boost store traffic.

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Collaboration is key to private label success, say retailers and suppliers 17th October 2016

Collaboration is key to private label success, say retailers and suppliers

In a new Trace One survey, retailers and suppliers have clearly identified collaboration as a crucial ingredient for their private label success. Risk mitigation and a lack of consumer insights were cited as top challenges. The wish for a more streamlined approach to the development and management of private label products was apparent throughout.

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12 Truths About Private Label Success 5th October 2016

12 Truths About Private Label Success

This report summarizes findings from a recent survey we conducted amongst 133 grocery retailers and private label suppliers in 16 countries spanning North America and Europe. The report reveals why risk mitigation and product safety are among the top private label management priorities, as well as cost control.

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Global Consumer Research on Food Safety and Quality 7th September 2016

Global Consumer Research on Food Safety and Quality

In our Trace One survey, 91% of consumers buy Private Brands. We share here the findings and recommendations from our survey including how to improve food safety from a consumer’s perspective and what the challenges are in delivering on the trust promise.

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