Insights

Infographic: Global Consumer Research on Private Label Value 12th January 2017

Infographic: Global Consumer Research on Private Label Value

This infographic summarizes the global findings on how consumers perceive private label products and what they really expect. We added a few practical tips to help private label stakeholders meet consumers’ needs.

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Private Label: what does the consumer want? 16th November 2016

Private Label: what does the consumer want?

Trace One recently conducted a survey on what shoppers want from private label. We surveyed 2 000 private brand consumers from 8 countries to pinpoint what companies excel at and opportunities to improve. This is the first of 3 reports, all of which summarize the survey results and provide practical tips to help you respond to consumers’ needs, increase sales and loyalty, and boost store traffic.

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Collaboration is key to private label success, say retailers and suppliers 17th October 2016

Collaboration is key to private label success, say retailers and suppliers

In a new Trace One survey, retailers and suppliers have clearly identified collaboration as a crucial ingredient for their private label success. Risk mitigation and a lack of consumer insights were cited as top challenges. The wish for a more streamlined approach to the development and management of private label products was apparent throughout.

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12 Truths About Private Label Success 5th October 2016

12 Truths About Private Label Success

This report summarizes findings from a recent survey we conducted amongst 133 grocery retailers and private label suppliers in 16 countries spanning North America and Europe. The report reveals why risk mitigation and product safety are among the top private label management priorities, as well as cost control.

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Global Consumer Research on Food Safety and Quality 7th September 2016

Global Consumer Research on Food Safety and Quality

In our Trace One survey, 91% of consumers buy Private Brands. We share here the findings and recommendations from our survey including how to improve food safety from a consumer’s perspective and what the challenges are in delivering on the trust promise.

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Retailers Could Face £30m+ Compliance Bill in Wake of Europe Referendum, Trace One Warns 3rd August 2016

Retailers Could Face £30m+ Compliance Bill in Wake of Europe Referendum, Trace One Warns

Leave Vote Could Force Multiple Product Redesigns to Meet New UK Legislation.

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Identifying and Reacting to Outbreaks 22nd March 2016

Identifying and Reacting to Outbreaks

Food Manufacturing Q&A with Chris Morrison on how technology could prevent and reduce damages in case of outbreaks.

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VIDEO: Tracing the world’s food from farm to fork 25th February 2016

VIDEO: Tracing the world’s food from farm to fork

Find out how Graph Technology can help trace our food from farm to fork.

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Private label trends and predictions: 2015 – 2016 13th January 2016

Private label trends and predictions: 2015 – 2016

This Report looks at both the positive progress and troubling trends in 2015, the emerging trend for 2016 and beyond, and how they impact private brand foods.

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