Expert Interview: Private Label – A Smart Buy and Source of Pride?

7th April 2017

In this expert whitepaper series you will discover how Private Brands have evolved and predictions for the future. With insights from U.S and European expert interviews learn insights such as:

  • How do Private Brands benefit the broader objectives of the Retailer?
  • How has consumer influence changed Private Brands?
  • What are the key challenges that Private Brands face in the current climate?

We hope you enjoy the second in the series from German Private Label expert, Hermann Sievers.

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