Trace One and EDGE by ASCENTIAL have identified four generations of retail, which identifies the typical characteristics of retail development. Although markets transition at different speeds, the future of retail will increasingly be data and algorithm driven.
We are entering the 4th generation of datadriven retail
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Edge by Ascential has identified four generations of retail, which identifies the typical characteristics of retail development. Although markets transition at different speeds, the future of retail will increasingly be data and algorithm driven.
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China is the only market currently with widespread adoption of Generation 4 characteristics, but others will follow, and the digital ecosystem is now impacting retail in other markets too.
