How Data-Driven Product Lifecycle Management Enables a Private Label Brand’s ‘Story’

Posted by Thomas Corbino on Sep 7, 2022 12:20:16 PM

For a fast-growing group of consumers, knowing a brand’s “story” — not just features and benefits but also how the product and its raw materials are grown, sourced, manufactured, shipped, designed and packaged — has become a major purchase decision influencer. Shoppers’ hunger for these stories isn’t limited to branded products and packaged goods; it’s now part of their calculus when choosing a private label item, too.

Topics: PLM, White papers & reports

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