Tag: concumer trust

Regaining the Trust of the Savvy Shopper – Consumer Research Part 1 4th June 2014 From

Regaining the Trust of the Savvy Shopper – Consumer Research Part 1

Recent Government figures showed that UK households spent £112bn on food and drink in 2013. You would expect any loss of consumer trust that threatens this expenditure, such as the horsemeat crisis, to result in immediate action to regain that trust. However, independent research shows that 63% of consumers still say their trust has been damaged in the wake of food scares such as the horsemeat crisis; meaning any action still isn’t reaching the majority of the population. The old adage still rings true: trust is a hard thing to gain, and a very easy thing to lose. The onus is now on the food industry to regain this trust or miss out on the custom of increasingly savvy shoppers, who are more aware than ever of just what goes into their food.

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