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The last year has presented a number of challenges and complexities on the fluctuating private label market; for example, a growing focus on regulatory compliance, and the search to foster greater consumer trust. One of the key dilemmas in 2014 was how to encourage customer loyalty while meeting new demands, tastes and higher expectations of service. In response Trace One has led a number of exclusive Private Label Clubs across Europe. Partnering with the British Retail Consortium in the UK, these clubs bring together key decision-makers from leading retailers. Attendees have used the opportunity to network and engage in discussion on key trends in private label led by guest speakers such as Coop Switzerland’s Head of Marketing. While there were many interesting discussions, some of the main areas of interest highlighted so far include:
The BRC recently announced that online sales of Non-Food products in the UK grew 17% year-on-year in May. In comparison, in May 2013, growth was 9.9%, meaning there has been a marked increase. It seems there is a clear opportunity for retailers to drive margins by expanding their online non-food offerings, but with innovation retailers can also drive non-food sales across the board as well as help boost flagging food sales.
Last year, Halloween delivered £325m in sales in the UK and $6.9 billion in sales in the US – retailers and suppliers will be keen to exploit the period’s growing potential this month. There are a number of important steps that retailers and manufacturers can take during Halloween to innovate in private label products, engage with consumers, and make the most of this multi-million pound opportunity.
Consumers are now demanding more information than ever. The growth of the internet and the spread of mobile devices mean that information on almost any subject is at our fingertips. This is revolutionising the way that people work, play and shop. we are entering an “Age of Disruption,” where retailers that deliver a customised experience to consumers across all devices will be the most successful.
The last week of June saw the arrival of The Consumer Goods Forum Global Summit in New York, where Trace One was in attendance along with some of the biggest names in the food and drink industry. One of the main themes discussed was the importance of consumer trust within the industry, and why retailers...