U.S. Private Label Expert Interview: Private Brands – Value Option to Strategic Differentiator

26th January 2017

In this expert whitepaper series you will discover how Private Brands have evolved and predictions for the future. With observations from U.S and European expert interviews, read key insights such as:

  • How do Private Brands benefit the broader objectives of the Retailer?
  • How has consumer influence changed Private Brands?
  • What are the key challenges that Private Brands face in the current climate?

We hope you enjoy the first in the series from U.S. Private Label expert – David Atkins.

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