Driving Loyalty
in a Digital World

Loyal customers are key to the growth of a business. They are disproportionately important in driving both sales and profitability, while existing customers are less expensive to recruit and engage and can help to drive acquisitions through referrals

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5 ways in which retailers and brands are driving loyalty:

1. Sustainability & Community

2. Exclusive benefits for members

3. Health and Nutrition

4. Direct to Customer D2C Sites

5. Technology and data driven engagement

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Uber_Eats_Carrefour
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