Marketing Automation Specialist (H/F)

Location : Région de Paris, France

Ref : 18-MKT-COMA-FR

Service : Marketing

As a Marketing Automation Specialist, you will map online customer journeys, identify shortfalls and help to drive continuous improvement to enhance prospect and customer experience and create a more engaging journey.

This existing and critical role in the business will help build, maintain and evolve Trace One’s strategy into a more high-volume approach. Working closely with a strong, efficient and motivated Marketing team, this person will identify opportunities across the entire customer lifecycle where a more digital, automated approach will both internal and customer benefits.

As a Marketing Automation Specialist, you will map online customer journeys, identify shortfalls and help to drive continuous improvement to enhance prospect and customer experience and create a more engaging journey. You’ll support the deployment of our existing and new solutions leading test and learn initiatives.

Reporting to our Head of Marketing you will:

  • Set and implement strategies to grow qualified, profitable external traffic to our products, maximize sales and revenue through various marketing strategies
  • Suggest methods to maximize engagement and conversion of website traffic for prospective customers at all phases of buying funnel (awareness, consideration, decision)
  • Build and execute strategy to nurture both prospective and active customers through automated workflows in CRM systems and other marketing automation platforms
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Prepare weekly and monthly reporting Lead campaign design and build to test ad copy, landing page, bidding, and audience targeting to find opportunities to drive incremental growth

What we’re looking for:

  • Team player
  • Expert in digital acquisition tactics
  • Passionate about developing customer experience
  • Strong analytical skills
  • Solutions-oriented problem solver
  • Tech savvy
  • Familiarity with HTML & CSS programming languages is a plus
  • Expert in Inbound Marketing and Marketing Automation Systems
  • Excellent communicator
  • Highly organized
  • A proactive individual who seeks changes and wants to find a better way
  • Fluent English is mandatory

EDUCATION/EXPERIENCE

  • +3 years in Digital Marketing – Inbound Marketing, Marketing Automation
  • Bachelor’s or Master’s degree in Marketing or related field.

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