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Trace one Insight permet aux distributeurs et aux fournisseurs de se démarquer via des données portant sur la marque de distributeur et des analyses proactives.
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Given the growing consumer demand for healthy food options amid a booming health and wellness lifestyle, food labels are now a hot topic in Europe, where more companies are starting to use Nutri-Score.
When it comes to making a purchase, factors such as appearance, taste or convenience are no longer the only things considered. Purchasing choices have become ethical and political issues.
FMCG industry is seemingly one of the fastest-moving and the most susceptible to changing trends. In today’s overcrowded market, brands are required to showcase significant points of differentiation in order to stand out.
As the global population continues to grow in a world with limited resources, the pressure is mounting on producers and manufacturers to maximize the amount of food that can be grown on existing land.
Private Label products have come a long way in recent years. Once perceived as cheap and basic compared to the national brands on offer, consumers are now recognizing that Private Labels are actually a worthwhile purchase.
It’s no secret that in the past, Private Label products have often been perceived as being the lower quality choice compared to branded products. However, this is no longer the case.
Now that the retail sector is more competitive and complex than ever, retailers and suppliers around the world need new ways to adapt. That’s why Trace One is helping retail companies collaborate more efficiently while saving time and effort by launching Trace One Network.
To keep up with consumer trends (and increasingly intense competition), retailers need a way to make sense of their bounty of Private Label data. They need meaningful business intelligence that leads to smarter business decisions.
Look at your data and business intelligence strategy, and challenge it to make your company even stronger and more attractive to customers.
Amazon’s acquisition of Whole Foods sent a new shockwave through the U.S. (and global) retail market. The sector had already faced unprecedented disruption from digital transformation, assertive consumers, and compliance constraints.
Trace One Insight helps retailers and suppliers differentiate their companies through private label data and proactive analytics, so they collaborate better internally and across their supply chain to serve shoppers better.
Amid unrelenting competitive and consumer pressure, Germany’s grocery retailers are rethinking how they present their offerings.
Last year, Halloween delivered £325m in sales in the UK and $6.9 billion in sales in the US – retailers and suppliers will be keen to exploit the period’s growing potential this month. There are a number of important steps that retailers and manufacturers can take during Halloween to innovate in private label products, engage with consumers, and make the most of this multi-million pound opportunity.
Consumers are now demanding more information than ever. The growth of the internet and the spread of mobile devices mean that information on almost any subject is at our fingertips. This is revolutionising the way that people work, play and shop. we are entering an “Age of Disruption,” where retailers that deliver a customised experience to consumers across all devices will be the most successful.
The last week of June saw the arrival of The Consumer Goods Forum Global Summit in New York, where Trace One was in attendance along with some of the biggest names in the food and drink industry. One of the main themes discussed was the importance of consumer trust within the industry, and why retailers...
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