Executive Playbook · PPWR PPWR is a 2030 readiness ramp, not a 2026 compliance event

For everyone driving PPWR readiness — from packaging, regulatory, and sustainability teams to the executives steering the strategy. Frameworks, scorecards, decision tools across 2026 to 2030.

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The August 12, 2026 application date triggers three operational obligations — PFAS food-contact ban, recyclability assessment, Declaration of Conformity. They matter. But they are not the existential test.

The existential test is January 1, 2030. From that date, full Design for Recycling criteria, single-use plastic bans, recycled content targets, and reuse and refill obligations enter force. Brand owners not compliant cannot place packaging on the EU market.

The infrastructure required to demonstrate 2030 compliance takes 18 to 36 months to build. The brand owners ready in 2030 are the ones who started in 2026.

What's inside?

Three frameworks built for executive teams and board-level conversation.

  • Framework 1 — The PPWR Readiness Maturity Model. A five-dimension self-assessment for senior leadership teams to honestly locate where your organization sits today.

  • Framework 2 — The Board-Ready Risk Assessment Template. A quantification and narrative tool that translates PPWR exposure into the strategic, financial, and operational language boards already use.

  • Framework 3 — The Investment Sequencing Decision Framework. A four-year roadmap from 2026 to 2030, with trade-off questions to drive executive decisions at each phase.

Plus a 90-day action plan: five concrete moves that compound into 2030 readiness.

Who is it for?

Sustainability, supply chain, regulatory, and packaging leaders — and the executive teams they brief. Across food & beverage, cosmetics, and chemicals. 

Access the PPWR Decoded Playbook