Packaging is a strategic element for your brand. It has many different roles. These include providing protection, safety, enhanced usability, attractive looks, optimal design, and specific customer requirements, to name a few. As a CPG retailers or manufacturers, you are feeling the pressure from consumers who want to understand their packaging, inside and out, as well as increased environmental regulations from legislators. You must fundamentally rethink your packaging systems to complain with new regulatory and consumers concerns in terms of sustainability: recyclability, pollution, energy waste, biodegradability, reuse, durability etc.
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