INFOGRAPHIC: Why Collaboration is the Future of Private Label

As consumer demand grows for Private Label, grocery retailers seek new ways to gain an edge amid intense competitive pressure.
Consumers expect greater product variety, including healthy and convenient food innovations. Meanwhile, grocers face unrelenting competition from tech-savvy retailers, efficient hard discounters, and aggressive national brands.
In response, new Private Label products – and strategic collaborations – have emerged as weapons to conquer fierce competition and delight consumers. To learn how global retailers and suppliers are adapting to current retail challenges, Trace One surveyed 385 respondents from 16 countries on retail collaboration.
Discover what we've learned in this infographic by downloading it below.