In today’s rapidly evolving retail landscape, consumers expect more than just convenience, they demand consistency. Whether they’re browsing in-store, online, or reading a company’s sustainability report, shoppers want the same accurate, transparent information.
For modern product manufacturers, delivering unified product data management across all channels is no longer a competitive advantage: it’s a necessity.
Omnichannel consistency means sharing the same product information (ingredients, allergens, sourcing, and more)across different data sets that eventually find their way to corporate communications, data sheets, brick-and-mortar stores, ecommerce websites, and more.
Omnichannel product data management builds trust with clients and customers by providing them with validated, reliable product-level data wherever they engage with a product. This transparency also addresses growing consumer concerns around health, ethics, and sustainability.
Retailers who get this right are better positioned to use private label brands as a strategic differentiator. When product claims are substantiated and clearly communicated, private label offerings can rise to the level of national brands in the eyes of today’s discerning shopper.
Despite the benefits, maintaining accurate product data across multiple platforms is no small feat. Manufacturers and retailers often juggle countless spreadsheets, databases, and manual inputs. These disjointed systems create room for errors, inconsistencies, and outdated information, all of which erode consumer confidence and risk brand integrity.
Moreover, aligning this data in real-time across marketing, supply chain, and customer touchpoints is a daunting task without the right tools.
To overcome these challenges, retailers are turning to product lifecycle management solutions like Trace One. Our PLM platform helps unify and standardize product data and information, streamlining communication across departments and channels.
Its combination of automated and manual data validation ensures that information remains accurate, complete, and up-to-date, minimizing errors while maximizing consumer trust.
By implementing a solution like Trace One, companies can:
Accurate product data isn’t just a backend issue, it’s a frontline strategy.
When customers can trust the information you provide, they’re more likely to trust your brand as a whole. That trust turns into loyalty, and loyalty drives long-term growth.
Take control of your product data today. Learn how Trace One can help your company create a more connected, consistent, and trustworthy retail experience. Contact us now to start harmonizing your product information across all channels.
00:00:01 modern retailers strive to create a consistent customer journey across all channels omni channel consistency includes sharing identical information with physical stores ecommerce websites and corporate social responsibility reports transparently sharing product data across channels also addresses consumers concerns including a product's country of origin and allergens earning consumer confidence means companies need validated data to prove product claims to use private label as a strategic differentiator
00:00:36 retailers must communicate correct up-to-date product data however it's hard to manage multiple sources of data and data entry errors are inevitable it's challenging to keep all data accurate complete and standardized and shared across all channels using the trace 1 solution helps retail companies unify and harmonize their product data automatic and manual validation ensures data quality and consistent omni-channel communications consistent communication makes it easier to deliver a seamless customer journey
00:01:10 data accuracy reduces risk and boosts consumer loyalty and brand trust learn how your company can take advantage of trace one solutions contact us today to start sharing consistent information across all channels