From PLM Pioneer to Category Leader
Today, we offer a world-class collaborative platform serving suppliers, manufacturers & retailers.
About Trace One
Make remarkable products
Trace One is a premier SaaS leader in Product Lifecycle Management (PLM) and compliance, serving the food & beverage, cosmetics & personal care, and chemical industries.
With over three decades of experience, we empower more than 9,000 brand owners globally to innovate, streamline processes, and succeed in rapidly evolving markets. Our PLM business platform is designed to simplify complexity, enhance collaboration, and optimize every stage of the product lifecycle. From ideation to market launch, we enable businesses to accelerate growth while maintaining the highest standards of quality, compliance, and sustainability.
At Trace One, we’re more than a technology provider—we’re a trusted partner committed to driving transformation. Through cutting-edge tools, data standardization, and a relentless focus on customer success, we equip companies to lead with confidence and deliver meaningful impact in their industries and beyond.
We have offices in the United States, France, Italy, China, Germany, France, Switzerland, India, Serbia and Ukraine.
We are ISO 9001:2015 and ISO/IEC 27001:2022 certified.
Integrated Management System Policy
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Traceone
Retail Focus-
2001September2001Trace One is founded
Trace One is
founded -
20022002Carrefour signs with Trace One
Carrefour signs
with Trace One
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20162016HG Capital acquires Trace One
HG Capital
acquires Trace One -
20212021STG acquires Trace One
STG acquires
Trace One -
20222022Trace One acquires Selerant
Trace One
acquires Selerant
Selerant
Manufacturer Focus-
1990February1990Selerant is founded
Selerant
is founded -
19951995Selerant launches Winchem, the world's first PLM
Selerant launches Winchem,
the world's first PLM -
20072007Nestle signs with Selerant
Nestle signs
with Selerant
-
20132013Eco-design software Ecodex debuts
Eco-design software
Ecodex debuts -
20212021HazexCloud, the first true Cloud-based EHS compliance solution released
HazexCloud, the first true
Cloud-based EHS compliance
solution released
Combined Traceone and Selerant events
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20232023Present one global functional organization to the market
Trace One and SelerantPresent one global functional
become one company
organization to the market
Traceone
Retail FocusSelerant
Manufacturer Focus-
1990Selerant is founded
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1995Selerant launches Winchem, the world's first PLM
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2001Trace One is founded
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2002Carrefour signs with Trace One
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2007Nestle signs with Selerant
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2013Eco-design software Ecodex debuts
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2016HG Capital acquires Trace One
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2021STG acquires Trace One
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2021HazexCloud, the first true Cloud-based EHS compliance solution released
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2022Trace One acquires Selerant
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2023Trace One and Selerant
become one companyPresent one global functional organization to the market
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Build lasting success
More than just a technology provider
Most products don’t fail because they’re “bad” or ineffective. More often, the failure to deliver on consumer expectations results from the disruptive manner in which products enter the market. Trace One Devex PLM and Trace One PLM support process manufacturers and CPG retailers in expediting products to market in a structured and streamlined way.
Our world-class professional services team provides business process analysis, system design, technical expertise, implementation, training and support services to ensure successful launch and adoption.
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Meet our executive team
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Chief Executive Officer
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Chief Financial Officer
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Chief Operating Officer
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General Counsel
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Chief Sales Officer
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Chief Customer Officer
Séverine Tourpin
Chief Executive Officer
As Chief Executive Officer at Trace One, Séverine Tourpin combines strategic vision with operational excellence to lead the company's position as the global standard for product lifecycle management and regulatory compliance solutions serving food and beverage, cosmetics and chemical industries worldwide. With over 25 years of experience in PLM, SaaS, and product software, Séverine brings a proven track record of scaling fast-growing SaaS businesses across diverse international markets and driving global expansion.
Séverine's progressive journey at Trace One—from Chief Product Officer to Chief Operating Officer to CEO—reflects her comprehensive understanding of both market dynamics and the organization's strategic imperatives. Her leadership philosophy centers on delivering increased value to customers, enhancing innovation, and improving user experience for Trace One's community of more than 9,000 brands worldwide. This customer-centric approach, grounded in validated learning methodologies, enables Trace One to continuously evolve its platform and empower brands to accelerate digital transformation, deliver products of exceptional quality, and create meaningful impact for customers and communities.
Prior experience leading analytics and capacity management solutions at Axway and Systar, serving global enterprises including 10 of the world's 15 largest banks, strengthened her ability to navigate complex international software markets and build products that transform business operations across continents and regulatory environments.
Under Séverine's leadership and with the backing of Main Capital Partners, Trace One is positioned to accelerate its global growth strategy as the industry's most comprehensive and innovative PLM platform, powered by AI-driven regulatory intelligence and a commitment to making Trace One where remarkable products begin
Florent Colinet
Chief Financial Officer
Serving as Trace One’s CFO, Florent Colinet is a strategic linchpin, driving the company’s financial and operational success. Specializing in IFRS GAAP, bank reporting, and cash flow projections, Florent goes beyond traditional financial roles. He actively partners with executive leadership to leverage performance metrics and financial insights, aiding in decisive action for sustained growth and profitability.
Since joining in 2018, Florent has been instrumental in modernizing financial systems. His implementation of Adaptive Insights streamlined reporting and optimized resource allocation. Moreover, he’s fostered key relationships across departments, notably with Sales, to refine actionable Key Performance Indicators.
Prior to Trace One, Florent honed his financial and leadership skills at PwC, managing complex audits and directing large teams. These experiences perfectly position him to align with Trace One's mission to be a global leader in product lifecycle management, influencing the company’s global reach.
Davide Caleffi
Chief Operating Officer
As Chief Operating Officer at Trace One and a member of the Executive Committee, Davide Caleffi owns the company's operating model, translating strategy into measurable outcomes and driving operational excellence across the organization. Partnering closely with the CEO, he leads enterprise governance, strategic programs, post-merger integration, and disciplined execution across departments.
With nearly 15 years in IT and enterprise SaaS, Davide has built and led global organizations spanning Professional Services, Customer Success, Onboarding, Training, and Partner Ecosystems. He has also been instrumental in expanding Trace One's Partner Network, supporting scalability and long-term growth. PMP certified, he is known for engaging stakeholders and leading distributed, multicultural teams with a pragmatic, customer-centric style.
Before becoming COO, Davide held senior leadership roles at Trace One as Chief Customer Officer and Head of Product & Engineering. Prior to Trace One, he was Global Delivery Manager at Abaco SpA. Driven by a passion for execution and people leadership, Davide is committed to positioning Trace One as a global leader in product lifecycle management and compliance.
Valérie Duroux
General Counsel
As General Counsel, Valérie Duroux is the cornerstone of Trace One's balanced partnerships and win-win contracts. Specializing in intellectual property and commercial agreements, Valérie masterfully navigates the global legal landscape to support the company's mission in product lifecycle management and compliance.
Her expertise is garnered from diverse roles in fashion at SMCP, in telecom at Orange, and as a lawyer at De Gaulle Fleurance & Associes, making her an invaluable asset at Trace One. Valérie’s role is critical in guiding the legal intricacies that come with the transformative shifts in the retail CPG and process manufacturing sectors. With her keen strategic insight and adaptive approach, she’s pivotal to ensuring that Trace One's growth is both rapid and compliant.
Thomas Bouttier
Chief Sales Officer
As Trace One's Chief Sales Officer, Thomas Bouttier is the architect of global commercial strategy and revenue performance. An international executive with deep expertise in operational Go-To-Market strategy execution and SaaS business growth, Thomas designs and leads commercial strategies across the full GTM lifecycle — including market segmentation, sales organization design, revenue performance, marketing-sales-product alignment, and sales operations excellence.
With extensive experience across Europe and North America, he combines strategic vision with hands-on execution, maintaining a strong focus on measurable outcomes and long-term customer value. Before Trace One, Thomas served as Group Chief Revenue Officer at Sogelink, a leading European SaaS provider for the construction and infrastructure industries, and previously led global revenue acquisition at PGi, where he scaled international sales operations across unified communications and SaaS markets. Throughout his career, he has led the transformation and scaling of international sales organizations in high-growth, structuring, and transformation environments, building and leading multicultural teams across more than 20 countries.
A highly engaged leader, Thomas is known for his close-to-the-field leadership style — centered on accountability, coaching, and talent development — and grounded in clarity of objectives, transparent decision-making, and day-to-day proximity to operational teams. This combination of strategic vision and operational rigor perfectly positions Thomas to drive Trace One's continued growth as the global leader in product lifecycle management and compliance solutions.
Anne-Marie Soubeyran
Chief Customer Officer
As Trace One's Chief Customer Officer, Anne-Marie Soubeyran leads the company's global customer strategy with a clear ambition: reinforcing Trace One's position as a trusted strategic partner for retailers and manufacturers worldwide. With more than 35 years of experience across retail, FMCG, and SaaS — including 25 years dedicated to SaaS and customer leadership — Anne-Marie brings a unique understanding of the challenges faced by both retailers and brands, built at the crossroads of technology, product development, operational excellence, and customer collaboration across Europe and North America.
Anne-Marie began her career at Carrefour before moving into manufacturing, gaining a deep understanding of both sides of the value chain. In 2000, she co-founded Trace One and played a key role in shaping its customer operations and international client relationships. Before rejoining the company, she spent six years in international executive leadership at Salsify and PRGX, leading global customer operations and large-scale transformation initiatives that gave her an end-to-end view of product lifecycle management. Recognized for her collaborative, customer-centric leadership style, Anne-Marie sees AI as a unique opportunity to combine industry expertise, human relationships, and innovation — simplifying complexity and helping retailers and manufacturers navigate an increasingly demanding environment.
Innovation
Trace One is committed to taking a unique approach to the needs of our customers. Investing heavily in R&D, we are the industry’s only solutions provider that supports the total product lifecycle from ideation and production to retail and expansion. We equip our customers with solutions that allow them to create and innovate products faster, easier, and with greater sustainability and profitability.
Connection
Trace One offers a stronger connection for CPG and process manufacturers and retailers through a suite of solutions that cover the entire product life cycle from ideation to production to retail. By focusing on collaboration, speed to market, and sustainability, the connected ecosystem fosters enhanced innovation and profitability.
Expertise
Trace One is committed to hiring industry experts who understand the nuances of our customers’ businesses and industry challenges. Our products are designed to work within particular domains creating powerful alignment with industry-specific processes and functionality.
Trust
Trace One is committed to building trust with customers by assuring them we have a diverse global footprint, local insight, a strong financial foundation, and solid business structure to ensure longevity in the market. We are committed to helping our customers build trust with their customers by delivering top quality products, easy traceability, global compliance, and consistent, accurate product data.
Global Mindset
Trace one has 15 offices on four continents serving nearly 9,000 brand owners. We have 500+ employees representing 170 countries and speaking 26 languages in order to offer our customers a global presence with local insight. Trace One understands its global social and environmental responsibility and is mindful of CSR in business decision making.
Excellence
It's our goal to deliver the industry’s best in every aspect of business including solutions, data standardization and access, customer success/support, and social and environmental responsibility. We foster a culture of continuous improvement for all employees, processes, products, and services, and provides the tools and resources to make this possible.
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