CUSTOMER CASE STUDY | FOOD & BEVERAGE

How Feihe Dairy Saves 20+ Hours a Month on Global Regulatory Monitoring with Trace One

Feihe Dairy selected Trace One Regulatory Compliance to support its global compliance strategy, reduce manual regulatory monitoring, and improve access to regulatory requirements across multiple countries.

Feihe Dairy case study, Trace One Regulatory Compliance

How does a global infant formula manufacturer monitor regulations across export markets?

Feihe Dairy, the market leader in infant formula milk powder in China, centralizes regulatory monitoring for its export markets in a single platform rather than researching requirements country by country. Using Trace One Regulatory Compliance, the company reports more than 20 hours saved per month on regulatory monitoring, faster access to applicable requirements for export launches, and a single shared regulatory source for its Regulatory, Quality, and R&D teams.

20+ hours saved each month

Reduce time spent monitoring global regulations with centralized regulatory intelligence.

Faster export product launches

Access applicable regulatory requirements faster to support global product launches.

More proactive compliance

Replace reactive regulatory research with a structured, forward-looking compliance strategy.

Stronger cross-functional collaboration

Give Regulatory, Quality, and R&D teams one trusted source of regulatory intelligence.

 

 

Video transcript

Feihe Dairy saves more than 20 hours a month on global regulatory monitoring with Trace One Regulatory Compliance. Here is how.

How did export growth increase regulatory complexity?

Feihe Dairy is the market leader in infant formula milk powder in China. As it expanded — into North America with a manufacturing facility in Canada, into the Philippines and Indonesia, and into the Eurasian Economic Union and the Middle East — every new market brought its own regulatory requirements. 

Its regulatory team was researching those requirements country by country, across official authority websites and specialized sources.

Why did Feihe Dairy choose Trace One Regulatory Compliance?

Feihe Dairy selected Trace One Regulatory Compliance for its geographic coverage, its flexible subscription, and its centralized regulatory content — regularly updated, and translated into English.

How does Feihe Dairy use Trace One Regulatory Compliance?

Two components sit at the center of the daily work. The Food News Monitoring System tracks regulatory alerts on infant formula and dairy products. 

The Food Law Library holds the requirements that apply in each export country: product requirements, registration obligations, labeling rules, and advertising legislation. 

Regulatory, Quality, and R&D now work from the same regulatory record.

What changed for the regulatory team?

More than 20 hours returned to the regulatory team every month. Faster time-to-market for export products. And a shift from reactive firefighting to a forward-looking compliance strategy. 

“Trace One is a true accelerator that helps us advance and complete our overseas strategic planning.” — Feihe Dairy

THE CUSTOMER

Who is Feihe Dairy?

Feihe Dairy is the market leader in infant formula milk powder in China, operating a fully integrated business model across the entire dairy value chain — from forage cultivation and dairy farming to manufacturing, logistics, and distribution. Building on its core expertise in infant formula, the company has expanded its portfolio to cover nutrition across all life stages, including nutritional products for children, adults, and seniors.

  • 15 self-operated pastures

  • 100,000+ dairy cows

  • 14 intelligent manufacturing plants

  • #1 infant formula brand in China for 7 consecutive years (source: Feihe Dairy)

Feihe Dairy logo

THE CHALLENGE

How did international expansion increase regulatory complexity for Feihe Dairy?

As Feihe Dairy accelerated its international expansion, regulatory complexity increased significantly. Beyond its leadership in the Chinese domestic market, the group's expansion includes:

  • North America, with a manufacturing facility in Canada and product distribution through local supermarket channels.

  • Southeast Asia, starting with the Philippines and Indonesia, where Feihe Dairy launched mid to high-end infant formula, with plans to expand further into markets such as Vietnam.

  • The Eurasian Economic Union and the Middle East, where Feihe Dairy actively monitors regulatory developments.

To support its international expansion strategy, Feihe Dairy's regulatory teams need to continuously monitor and comply with a growing volume of international food regulations.

Measuring spoon of infant formula powder

What challenges did the regulatory team face?

Before adopting a dedicated solution, regulatory monitoring relied on manual research across official authority websites and specialized sources, country by country. As the number of export markets increased, this approach quickly showed its limits.

  • Time‑consuming regulatory monitoring, driven by manual and fragmented processes

  • Delayed access to regulatory information, creating direct risks for export activities

  • Growing difficulty in monitoring multiple regions simultaneously, including Southeast Asia, the Middle East, Eurasia, and North America

With regulatory complexity increasing and international growth accelerating, Feihe Dairy needed a reliable third-party platform to secure regulatory monitoring and reduce compliance risks.
Preparing infant formula in a kitchen

WHY TRACE ONE REGULATORY COMPLIANCE

Why did Feihe Dairy choose Trace One Regulatory Compliance?

After a rigorous search for a compliance tool in the market, Feihe Dairy selected Trace One Regulatory Compliance to support its global compliance strategy based on several key criteria:

  • Broad geographic coverage, fully aligned with the group’s export priorities

  • Flexible subscription, allowing adaptation to evolving business needs

  • Centralized and regularly updated regulatory content, translated into English

  • Fast access to applicable regulatory texts, significantly reducing research time

The ability to quickly identify and assess relevant regulatory requirements across multiple countries was a decisive factor.

“Trace One is a true accelerator that helps us advance and complete our overseas strategic planning.”

- Feihe Dairy

THE SOLUTION

How does Feihe Dairy use Trace One Regulatory Compliance?

Feihe Dairy deployed Trace One Regulatory Compliance as a central pillar of its regulatory operations, relying primarily on:

  • The Food News Monitoring System (FNMS) to track regulatory alerts related to infant formula and dairy products

  • The Food Law Library to access regulatory requirements for export countries, covering product requirements, registration obligations, labeling rules, and advertising legislation.

Scoop of milk powder

These tools are now fully embedded in the daily workflows of Regulatory, Quality, and R&D teams, providing a single, trusted source of international regulatory information.

Regulatory professionals no longer need to search, compare, or monitor individual government websites worldwide — Trace One Regulatory Compliance consolidates, structures, and updates the information in one place.

“The most direct benefit is the shift from a passive firefighting approach to a forward-looking compliance strategy.”

- Feihe Dairy

THE RESULTS

What results did Feihe Dairy achieve with Trace One Regulatory Compliance?

Before Trace One Regulatory Compliance, Feihe Dairy's regulatory team researched requirements market by market across official authority websites and specialized sources. That approach could not scale as export markets multiplied across Southeast Asia, the Middle East, Eurasia, and North America.

Today, FNMS alerts and the Food Law Library sit inside daily workflows for Regulatory, Quality, and R&D. Rather than each team researching independently, all three work from the same regulatory record — the change that makes forward-looking planning possible instead of reactive firefighting.

Feihe Dairy reports more than 20 hours returned to the regulatory team each month, and faster access to the requirements that gate export launches.

Ready to see what this would look like for your export markets?

TRACE ONE REGULATORY COMPLIANCE

What does centralized regulatory monitoring look like in practice?

In practice, centralized regulatory monitoring means one place to track international food regulations, access applicable requirements, and check what applies in each export market. Trace One Regulatory Compliance gives regulatory teams that single source, replacing manual research across individual government websites.

The platform supports a shared approach to regulatory intelligence across Regulatory, Quality, and R&D teams, helping organizations move from reactive monitoring to a more structured and forward-looking compliance strategy.

Trace One Regulatory Compliance is built for Tier 1 and Tier 2 food and beverage manufacturers managing regulatory requirements across multiple export markets.

Frequently Asked Questions

 

What is the Food News Monitoring System (FNMS)?

The Food News Monitoring System (FNMS) is the regulatory alerting component of Trace One Regulatory Compliance. It tracks regulatory developments and delivers alerts on the product categories a manufacturer operates in — for Feihe Dairy, infant formula and dairy products — so regulatory teams are notified of changes rather than having to look for them.

What is the Food Law Library, and what does it cover?

The Food Law Library is the regulatory reference component of Trace One Regulatory Compliance. It holds the requirements that apply in each export country, covering product requirements, registration obligations, labeling rules, and advertising legislation. Content is centralized, regularly updated, and translated into English.

Which markets does Trace One Regulatory Compliance cover?

Coverage spans multiple regions rather than a single bloc. Feihe Dairy uses it across China, North America including a manufacturing facility in Canada, Southeast Asia including the Philippines and Indonesia, the Eurasian Economic Union, and the Middle East. Geographic coverage aligned to export priorities was one of the criteria behind the company's selection.

Which teams use Trace One Regulatory Compliance?

At Feihe Dairy, the platform is embedded in the daily workflows of the Regulatory, Quality, and R&D teams. Rather than each function researching independently, all three work from the same regulatory record.

How is this different from monitoring government websites directly?

Monitoring official authority websites means researching country by country, in local languages, with no alerting when something changes. Trace One Regulatory Compliance consolidates, structures, and updates that information in one place, in English. Feihe Dairy reports more than 20 hours returned to its regulatory team each month after making the shift.