The retailer aims to raise the share of its private label products to 50% across all categories by 2020 – offering customers an even greater range of high-quality, safe and fully traceable pet food products.
To achieve their private label objectives and continue to exceed customer expectations Fressnapf Group has selected the Trace One platform as their scalable, collaborative solution.
“At the Fressnapf Group, we offer our customers a vast range of private label products they can trust,” said Heiko Bücker, Senior Vice President Sourcing & Category Management. “The Trace One platform will allow us to increase our offering, manage the development of our products with improved efficiency, and assure that everything we sell meets the high standards pet lovers expect from us.”
In addition to Germany, the Fressnapf Group is present in 10 other European countries. Trace One will allow the full integration of international teams into the development and management of private label products. This will further strengthen the retailer’s position in the European pet food market, which is projected to keep expanding at a compound annual growth rate of around 5%, maturing into a $19.23 billion market by 2020i.
“We are delighted Fressnapf Group has chosen Trace One as its partner to achieve its ambitious private label strategy,” said Thomas Spieker, Director for Central Europe at Trace One. “Having successfully consolidated markets such as France, we have advanced our globally proven, widely trusted platform to suit companies in Europe’s largest economy, where retailers such as Fressnapf can use it to meet their unique needs.”
Fressnapf Group´s entire supplier base – around 500 companies – will be integrated into the Trace One platform, ensuring all new private label products will go through the same process. Fressnapf Group expects the time and efficiency savings achieved through this streamlining to result in a significant increase in revenue over the years leading to 2020.
“Our contract with the Fressnapf Group is further evidence that German retailers are increasingly taking a long-term view on private label management,” said Thomas Spieker. “The industry is looking for solutions that do not merely work for them today, but have been developed to be scalable significant further growth.
i Source: ‘Europe Pet Food Market – Growth, Trends and Forecasts (2015 – 2020)’ by Mordor Intelligence; published in March 2016.
About the Fressnapf-Group
The Fressnapf Group is the European market leader and worldwide number three of the pet supply retail industry. Since the first store was opened by owner and founder Torsten Toeller in 1990, the company has grown to around 1,400 stores in eleven European countries (in many known by the name of Maxi Zoo). The group has more than 10,000 employees from over 50 countries. Annual turnover amounts to roughly 1,8 billion euros. The Fressnapf Group highly values a broad and varied assortment in modern stores, in stores as well as online. Expert advice, an extended service offering and exclusive Fressnapf brands complete the customer orientated picture. The Fressnapf Group supports a number of charitable causes, advancing the relationship between animals and humans, as well as animal welfare. The mission of the company is: “we give it our all to make pets and humans living together easier, better and happier.”
About Trace One
Founded in 2001, Trace One powers the world’s largest collaborative network for private label development with more than 20,000 companies in 100 countries developing over $300B in products annually. Our globally proven platform enables our customers to develop and manage private label products, ensure conformity to industry and government legislation and drive consumer trust. For more information, visit www.traceone.com or follow us on Twitter at @TraceonePLM