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Europe’s latest Food Scandal Encourages Retailers to Enhance Food safety
As of August 2017, authorities in the Netherlands have ordered supermarkets to pull eggs from the shelves and have temporarily closed nearly 180 farms due to a food safety concern. The recalled eggs were contaminated with a harmful insecticide, fipronil, a toxic anti-lice agent, which is banned from use in the production of products for human consumption. Inadequate pest control in laying hens is to blame.
When food safety scandals like this strike, both retailers and suppliers are subject to investigations, and word spreads quickly. Big or small, recalls greatly impact customer loyalty as consumers tend to remember product recalls well. In fact, 20 percent of consumers say they would not buy any products made by the affected company.
How can retailers protect consumers and their brands from the harsh consequences of a recall? With preparation, optimal collaboration, and technology on your side, a food safety scare like Netherlands’ egg scandal can be mitigated.
Protecting the Consumer
Recalls can easily damage a brand, resulting in lost sales, decreased consumer trust and more. Having the ability to quickly identify potentially affected products is imperative for retailers, as they are accountable for removing contaminated products and protecting consumers. It’s also important to work with suppliers you trust and agree with when it comes to food safety.
By taking care of the consumer, you also protect your brand. Retailers can do so by taking the following steps:
Harvesting the Benefits of Collaboration
Good collaboration between retailers and suppliers drives efficiency when a crisis hits, mitigating risk, and ultimately protecting a retailer’s brand. Further, the ability to communicate and share information with partners throughout the supply chain increases private label sales.
Recalls happen often and unexpectedly. Without the correct tools in place, the damage to a retailer’s brand can be devastating. However, by establishing and maintaining excellent collaboration between all parties, products can be better monitored, benefiting retailers and suppliers – and most importantly, the consumer.
Last year, Halloween delivered £325m in sales in the UK and $6.9 billion in sales in the US – retailers and suppliers will be keen to exploit the period’s growing potential this month. There are a number of important steps that retailers and manufacturers can take during Halloween to innovate in private label products, engage with consumers, and make the most of this multi-million pound opportunity.
Consumers are now demanding more information than ever. The growth of the internet and the spread of mobile devices mean that information on almost any subject is at our fingertips. This is revolutionising the way that people work, play and shop. we are entering an “Age of Disruption,” where retailers that deliver a customised experience to consumers across all devices will be the most successful.
The last week of June saw the arrival of The Consumer Goods Forum Global Summit in New York, where Trace One was in attendance along with some of the biggest names in the food and drink industry. One of the main themes discussed was the importance of consumer trust within the industry, and why retailers...