Collaboration, innovation, transparency.
Discover the key challenges addressed
within the Trace One Network.
Growth, regulatory compliance, cost control.
The Trace One Network delivers
concrete benefits for all stakeholders, whether
retailers or manufacturers.
Associations, solutions and technology partners.
Discover the contributors
to the Trace One Network.
A collaborative retail business network, enhancing communication so companies can create innovative products, boost efficiency and delight consumers.
a collaborative solution
that covers all stages
of the product lifecycle.
Trace One Insight removes data silos, improving efficiencies, time to market and business performance.
Retail Data Delivers What Consumers Want
First, the good news: Retailers have an abundance of business data available across their retail systems. The bad news: They often feel overwhelmed by the volume of data and uncertain of how to manage it all. At the moment, retailers lack a single source of data they can rely on to make decisions – especially for Private Label products. Their data is scattered across multiple systems, hidden in functional silos and captive in multiple formats, including Excel spreadsheets.
To keep up with consumer trends (and increasingly intense competition), retailers need a way to make sense of their bounty of Private Label data. They need meaningful business intelligence that leads to smarter business decisions.
Making sense of retail data
To quickly adapt to market trends, retailers need to transform their data into actionable business insights. Gaining a holistic view of their business helps retailers make decisions that solve business challenges with greater speed and superior results.
In response, data insight solutions can help companies improve efficiencies, time to market and business performance by enabling retail stakeholders to connect the dots, accelerate product development and gain a competitive advantage. Most importantly, data allows companies to serve consumers better and faster by increasing their efficiency and agility to deliver a superior customer experience.
How consumers win
Today’s consumers want to know where products have been sourced from, including the country or region, and the supplier’s name. They also demand to know what ingredients are in their products.
Retailers can use data insight solutions to track data on a Private Label product’s origin. These solutions can also help retailers identify products within their assortment that align with consumers’ health and wellness concerns, including foods containing less fat, sugar, salt or including certified sustainable palm oil.
To align with consumer demand for corporate social responsibility (CSR), retailers can easily identify products within their assortment that do or do not comply with CSR trends such as health and wellness, fair trade and sustainability.
How companies win
Data also helps to improve internal operations. For instance, retailers can manage their workload more efficiently by accessing data reflecting project allocation across the entire organization. The solution is open and versatile, allowing dashboards that meet the needs of different functional areas. Using business intelligence from data insight solutions, retailers can gain visibility into details such as changes in the cost of raw materials and packaging, that can give buyers arguments to better negotiate with their suppliers.
As a result, the ability to make fact-based decisions using data insights, can help retailers deliver innovative Private Label products that consumers want. By gaining greater visibility, retailers can find new opportunities for innovation that align with consumer demand. Data insights can also boost agility by pinpointing and resolving project management risks and bottlenecks faster.
Last year, Halloween delivered £325m in sales in the UK and $6.9 billion in sales in the US – retailers and suppliers will be keen to exploit the period’s growing potential this month. There are a number of important steps that retailers and manufacturers can take during Halloween to innovate in private label products, engage with consumers, and make the most of this multi-million pound opportunity.
Consumers are now demanding more information than ever. The growth of the internet and the spread of mobile devices mean that information on almost any subject is at our fingertips. This is revolutionising the way that people work, play and shop. we are entering an “Age of Disruption,” where retailers that deliver a customised experience to consumers across all devices will be the most successful.
The last week of June saw the arrival of The Consumer Goods Forum Global Summit in New York, where Trace One was in attendance along with some of the biggest names in the food and drink industry. One of the main themes discussed was the importance of consumer trust within the industry, and why retailers...