Product Lifecycle Management
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93% of Consumers Are Health-Engaged — Is Your NPD Pipeline Keeping Up?
TL;DR: Health-conscious eating is not a niche — it is the market. Mintel’s 2025 Better For You Eating Trends research shows that 93% of US consumers are either maintaining or increasing effort toward their diet. 41% are putting more effort in than last year. And this is not generational: 44% of Gen Z, 44% of Millennials, and 43% of Gen X are all increasing effort at nearly identical rates. For F&B manufacturers, this data eliminates the question of whether to invest in healthier product development. The only question is whether your product development infrastructure can innovate at the speed and scale the entire market now demands.
