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Product Lifecycle Management
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Food & Beverage
Posted By:
Trace One
Regulatory compliance can influence product development long before a food or beverage product is ready to launch. Understanding the requirements of the target market early can help R&D teams develop products that are suitable for where they will ultimately be sold and avoid discovering compliance barriers later in the process.
Shada Ziegler, Senior Scientist – Product Development at Brown-Forman Corporation, explains why knowing the intended market is a critical stage of product development. A team may create a product that delivers the desired taste and other characteristics, but if that product does not comply with the requirements of its target market, developers may have to return to an earlier stage and start again.
For Brown-Forman, this makes market requirements an important consideration during development rather than something to address only after a product has been created.
In this video, Shada explains why R&D teams should understand where a product will be sold from the beginning and ensure that the product being developed can meet the regulatory requirements of its intended market.
Video Transcript
“I think the critical stage is knowing your market and where the product is going because you can develop the best-tasting product, no matter what that is, but if it doesn’t end up being compliant in that market and you have to start from scratch, it could be really difficult to get back to where that beginning stage was when you had a great product, but it’s not going to work for a specific market.
So, to me, the critical step is knowing the market where it’s going and making sure that you are putting a product that can go to that market there.”
- Shada Ziegler, Senior Scientist – Product Development at Brown-Forman