PLM and Compliance Solutions for Food & Beverage, Cosmetics & Personal Care, and Specialty Chemical Brands

TL;DR: Consumers have decided: private label is just as healthy as name brands. Mintel’s 2025 Better For You Eating Trends research shows that 63% of consumers view store brand food and drink as just as healthy as name brand, and 58% see private label as the same quality. At the same time, 40% say cost of living has made maintaining healthy behaviors difficult — driving value-seeking consumers directly to private label. The opportunity for retailers is massive. But capturing it at scale requires product lifecycle management that can handle hundreds of SKUs, multi-supplier coordination, and regulatory compliance across categories.